Marketing and Communication Manager

Let’s shape the future of finance - together

At Isabel, we believe that real innovation happens when people and ideas connect 

That’s why we’re building more than technology, we’re building an ecosystem. 

One where every voice counts, and where your work can truly make a difference. 

We’re looking for curious minds and collaborative builders. People who believe success means growing together, learning from each other, and challenging the status quo.

If that sounds like you, keep reading. 

What you’ll do

Demonstrate strong leadership in developing a marketing vision including implementation, campaign execution, performance optimization, and cross-functional collaboration, while maintaining a consistent brand image and delivering measurable impact on growth. 

Your tasks will include: 

• Translating strategic direction into actionable plans, ensuring campaigns are data-driven, customer-centric, and aligned with business objectives. 

• Define and monitor clear KPIs and success metrics for all marketing initiatives to ensure a measurable impact on revenue and brand equity. 

• Design and execute multi-channel campaigns (digital, social media, events, PR) that drive engagement and lead generation. 

• Ensure tight alignment with Sales and Product teams for consistent messaging and positioning across all touchpoints. 

• Oversee content strategy, including thought leadership, blogs, and social media, to strengthen Isabel’s voice in the market. 

• Implement marketing dashboards for real-time performance tracking and actionable insights. 

• Use data analytics and automation tools to improve campaign efficiency and personalization and improve conversion rates. 

• Maintain a coherent and authentic brand image across all communication channels. 

• Develop and manage PR strategies to enhance Isabel’s reputation and visibility in the financial sector. 

• Build strong relationships with media and industry influencers to secure positive coverage. 

• Lead, coach, and develop a team of marketing specialists to foster high performance and innovation. 

• Manage external agencies and partners, ensuring strategic alignment and quality delivery. 

• Promote a culture of collaboration and continuous learning within the marketing team. 

• Negotiate contracts with vendors and agencies to optimize cost efficiency. 

• Conduct regular market research to identify emerging trends, customer needs, and competitive insights. 

• Proactively identify and mitigate risks related to marketing operations. 

What makes you a great fit 

We’re looking for someone who will be responsible for designing and piloting a data-driven, customer-centric marketing strategy that accelerates revenue growth and strengthens Isabel

You’ll thrive in this role if you: 

• Minimum 8+ years in marketing, with 3+ years in leadership roles.  

• Proven success in B2B marketing within financial services and/or experience in a high-volume, low margin B2B environment. 

• Advanced proficiency in HubSpot, CRM systems, and marketing automation tools.  

• Strong understanding of SEO, SEM, analytics, and digital advertising.  

• Fluent in English, Dutch, and French. 

• Hands-on, collaborative and resourceful, capable of leading while also executing 

• Strong financial acumen confident in budget ownership and ROI-focused decision-making

• A track record of successful B2B marketing campaigns with an external agency 

• Ability to connect marketing activities to commercial outcomes such as ARR growth, CAC improvements, conversion optimization and higher win rates 

• Openness to challenge and be challenged with authenticity and care 

• A clear, concise and creative communicator in campaign development, reporting and daily collaboration 

• At ease with C-level interactions 

Why join us

At Isabel, we offer more than a job, we offer a place to grow, contribute, and thrive. 

• A human-sized Belgian company (250 people) where your ideas and impact matter 

• 50% hybrid work, flexible hours, and autonomy to manage your time 

• Coaching, training, and tailored development paths for every career stage 

• A flat, collaborative structure with real ownership and cross-functional work 

• Competitive rewards: Flex Income Plan, annual bonus, insurance, meal vouchers 

• A strong engagement culture and inclusive mindset 

• Easy mobility options: our MOBI strategy supports flexible, low-footprint commuting, whether by bike, public transport, or electric car

• Professional gatherings that encourage collaboration and networking, as well as fun and purposeful activities led by our BeFun team

• A certified Top Employer with 30 years of tech leadership and ambition 

Ready to join us? 

Your voice, your vision, and your impact all have a place here. 

Let’s shape smarter solutions and a stronger digital economy. Together. 

PS : interviews will start in early January